#Send sms with brand name registration

Principal Entity ID is mandatory to be provided along with Header (Sender ID) and Content effective Novem.

Content Templates for OTP without ‘Brand Name(s)’ will be considered invalid after October 31, 2020.

New templates registering from October 11, 2020, onwards should be added with ‘Brand Name(s)’ and could be rejected if the same is not incorporated while registering.

Every Content Template that is being registered by a Principal Entity should contain ‘Brand Name(s)’ (Complete business name/brand name/trademark) in the content field.

All the OTP templates explicitly (Transaction and Service-related) that have been registered so far, should be updated with ‘Brand Name(s)’ by October 31, 2020.

Below are the dates for next set of deadlines:

#Send sms with brand name registration

Template registration and scrubbing ( Learn more) is planned to be live on Apand we highly advice to be compliant at the earliest to avoid SMS failures.(This would be reflected in SMS Details API, Send SMS API StatusCallback, SMS Outbox and Reports) 'Status' will be 'sent' and 'DetailedStatus' will be 'DELIVERED_TO_OPERATOR'. Exotel will mark such SMS based on successful submission to operators i.e. Operators have stopped sending Delivery Reports (DLRs) for Promotional SMSs (SMS sent with numeric sender ID) in alignment with TRAI regulation from 7th October 2020.This charge will be applicable in addition to the SMS rate according to your bill plan.

0.025 per SMS unit* by the operator for each submission from 1st September 2020.

All Indian domestic commercial SMS (Transactional & Promotional) will be charged an additional DLT scrubbing charge of Rs.Any company which does not have the Entity registration and Sender ID approved by the operators, SMS will not process and it will fail to deliver in India. The deadline to ensure existing Entities registered their information on DLT platforms of operators was 31st May 2020.With this TRAI regulation implementation and it is mandated for Indian businesses using SMS to register Entities, SenderIDs, SMS templates in a centralised DLT portal from operators. The Telecom Regulatory Authority of India (TRAI) is constantly looking for ways to improve end-user experience and eliminate spam and fraudulent commercial communication ( 2018 Regulation ). TRAI Regulations - Sending SMS in India THIS IS ONLY VALID FOR SMS SENT TO INDIAN DESTINATION NUMBERS (NOT APPLICABLE FOR ILDO / INTERNATIONAL ROUTE)

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